KW Commercial is best able to meet these goals. In addition to successful sales of all asset classes, our team’s focus is to exclusively represent property owners for the marketing and successful sale of buildings within Tampa Bay and Central Florida.
KW Commercial, Inc. is unique in that it combines top sales professionals with the dedicated support of Marketing, Research and Administrative personnel, who are highly skilled individuals focused on assisting the marketing effort. Our marketing plan is designed to maximize exposure of your building or portfolio of buildings to our nationwide and local database of private and institutional investors, and to the brokerage community.
The properties will be marketed via the Internet through several web sites and a direct e-mail campaign, using a specifically designed package. We will diligently report and communicate the status of marketing activities, updates on showings, received offers, conduct thorough due diligence and vet all buyers and ultimately advise and assist the seller of offers received.
The marketing activities will require a coordinated series of announcements to prospective investors and brokers. The marketing strategy will provide the properties with the broadest exposure in any possible way. The activities outlined in this plan are designed to accomplish the following:
Attract both regional and national building investors seeking to acquire properties in highly desired Florida locations.
The initial marketing plan is also designed to present accurate relevant property information to prospective investors and to create and maintain a high degree of awareness to the brokerage community.
• Competition: Current information will be collected regarding buildings of similar size, type, and location.
• Marketing Meetings: Market meetings and/or teleconferencing with Ownership.
• Local & Regional Prospects: The primary local and regional investors will be immediately targeted as potential investors of our building.
MARKETING BROCHURES
The marketing brochure will be produced and assembled by the team in cooperation with our marketing team. Effective, detailed brochures are essential to creating the proper identity for each building. It is critical that these be produced as quickly and carefully as possible. The brochures will be completed in the initial marketing phase and utilized in a number of ways.
A marketing brochure will be prepared upon execution of the listing agreement. It will inform prospective investors as well as brokers about the unique opportunity each property presents while highlighting the investment characteristics of each building.
One of the greatest responsibilities we have in the marketing of this asset is to keep them at the forefront of the brokerage community. We intend to make the brokerage community intimately familiar with the property.
An e-mail program will be implemented using a package built around the marketing brochure. Mailings will be sent to investment groups, individuals and institutional groups cataloged in the KW Commercial Database and will target these investors. The initial mailing will go to investors active in the local and regional area who own or have owned similar types of brick buildings.
Additionally, all mailings will be followed by a personal telephone call from the team. Personal meetings and presentations will be arranged whenever possible, for qualified investors.
The property will also be marketed via the Internet and advertised through various resources:
• Local & National Publications: KW Commercial, Inc. provides comprehensive real estate services to investors, property owners, and developers around the world, and attracts high traffic counts of visitors to our web page per month. Our property listings are presented with features and details, photos, and links to download attachments.
• Online Exposure: Our team will syndicate and publish your listing to the internet's most heavily trafficked commercial real estate websites, getting your property in front of the most amount of prospective investors. Our strategy connects your listing with more than 5 million people who search and list on the internet, a great deal of them both private and institutional investors.
To encourage and maintain SUPERB relations with outside brokers, which are expected to produce a source of activity, an ongoing program of activities has been planned to attract, inform, establish, and reinforce the features and benefits of the properties.
Our team will present both properties to local commercial real estate agents at Broker Forums, highlighting the investment offering and answering questions to help further the marketing efforts of the local brokerage community.
Having sold approximately a billion dollars of investment sales nationwide, KW Commercial represents a major force in the local real estate community and an emphasis will be placed on in-house exposure of the property.
Specifically, the following programs will be implemented:
Presenting the offering to all KW Commercial agents. Present the offering to all in-house agents, provide all marketing materials, and consult all agents of the offering.
The team will use e-mail to distribute announcements throughout the brokerage community to further expedite the timely exposure of the property.
Our team will immediately identify and procure a highly targeted investor list during the initial phase of the marketing plan.
All aspects of the marketing plan are designed to procure a high level of activity for the successful sale of the offering. Listing Agents will be responsible for reporting directly to Ownership.
The Marketing Team’s responsibilities will include:
Market Research - sales comps, competitive available properties, physical building characteristics and other relevant marketing information should be understood up front in order to be prepared to overcome the objections of potential investors.
Exclusively represent the best interests of the client, by overseeing and coordinating the marketing plan
Exposing the asset to potential investors of similar properties
Counsel with the client, advise and communicate all updates and developments during the marketing campaign, in-escrow negotiations, and successful closing.
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